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Financial News · Sweden

General guidelines

HTTPS All references and calls to external resources must be absolute and recieved over SSL/TSL, which means that it begins with https://Used domains must have valid SSL-certificates.
BROWSERAds must work in current versions of the browsers listed below, which has to be tested and ensured by the ad producer: - Internet Explorer
  • - Mozilla Firefox
  • - Safari
  • - Opera
  • - Google Chrome

  • Sound is only to be activated by click - not mouse over.
  • Sound must have an on/off button.

  • Ad material must be delivered to DN no later than:
  • * 3 working days before the campaign starts for regular ad formats
  • * 5-15 workingdays before the campaign starts for special formats
  • (contact Adops for further information)
  • If the ad material is submitted too late we cannot guarantee planned campaign start.

  • Ad material is sent to kampanjsupport@di.se
  • State information below when you deliver ad material:
  • - What advertiser and campaign the ad material refer to
  • - Start- and end date
  • - Landing-URL's
  • - Contactperson and contact information

  • Other demands
  • The ad producer is responsible for functionalities and design of the ad.
  • The ad must not be designed in a way that it can be mistaken for editorial content.
  • The material must not contain code that can be damaging to the user.

Responsivt HTML5-material

  • Materialet får inte vara hostat bakom någon tredjepart som DCM, adform eller liknande utan måste vara ett fysiskt html-material

  • Materialen måste bestå av en zip-fil med en index.html som ligger direkt i den zippade mappen. Alltså kan man inte ha nästlade mappar som index.html ligger under.

  • Format på bilder som stödjs: jpg, png och svg( Notera: Ad Manager does not currently support creatives that use SVG tags within HTML files. Instead, you can include standalone .svg files and reference them in the HTML.)

  • Materialet får inte ha några fasta storlekar specificerade utan måste vara satta så att storleken förhåller sig till sin “förälder”. (width: 100% height: 100%)

  • Använd endast Canvas om du vet att det kommer uppfylla kraven på att materialet ska förhålla sig till sin förälders storlek.
  • Click url ska specificeras som var clickTag = “https://www.landningssida.com”. clickTag ska sedan användas i materialet som klick-destination.

Vad gör vi med materialet
  • Konverterar hela materialet till inline så att vi kan ladda upp det som script i stället för att ladda upp en fysisk fil

  • Alla <script>, <img> och <link> attribut med en src i filen konverteras om till inline i stället för att referera till en fil.

  • Attributen som ska skrivas om till inline får inte referera till externa resurser utan endast till resurser som ligger i zip-filen
  • Anledningen till att inga fasta storlekar kan vara specificerade är för att alla element som ligger som föräldrar till bannern kommer att ha storlekar som motsvarar 100% bredd och höjd.

Terms and Conditions

Pharmaceutical ads

Information about pharmaceutical ads - What is applicable regarding marketing of drugs, prescribed, OTC's and herbal remedies: Click here

Checklist for publishing of Alcohol ads

Detailed information about checklist for publishing of alcohol ads Di checklist - click The checklist is valid for all ads that DN accepts no matter where it is published. General rule Marketing of alcoholic beverages are not to be pushy, outreaching or inviting to use of alcohol.


Tekniska specifikationer samt info om filmkoder finns att hämta på
respektive leverantörs hemsida:

Webb-TV har stöd för VAST upp till version 4.0. VPAID stöds ej.

Vi tar för tillfället endast emot VAST-taggar från Adtoox och DCM.
Klicka här för information kring vilka funktioner som stöds för VAST.
Klicka här för att se hur filmkoder läggs in VAST-taggen.

*Om ni väljer att generera en filmkod via MMS är det viktigt att nedan
rekommendationer efterföljs.

Video rekommendationer:
Storlek: Aspect ratio 16:9, rekommenderad upplösning 1920x1080.
Maxvikt: 30MB
Filmlängd: 15 sek
Container: MP4
Video codec: H.264
Max framerate: 30
Audio Codec: AAC
Audio sample rate: 48000 Hz
Audio levels: -23 LUFS (+/- 1.0) in the EU as per EBU R128
Max audio true peak: -1.0 dBTP
Video bitrate: minimum 2500 kbps
Audio bitrate: minimum 128 kbps - maximum 320 kbps


For display ads 50% of the ad has to be visible in the browser window for 1 second.

For video ads and special formats with both display and video 50% of the ad has to be visible in the browser window for 2 seconds.

Welcome Page

FREQUENCY Is always delivered with a frequency of 1 per day. WELCOME PAGE MATERIAL SIZE Max size display: 300kB Max size video: 2000kB FORMAT The material has to be responsive. It means that the ad adjusts accordingly to size of the webreader window's inner size (viewport), with sustained viewability and functionality. Remember that a webreader window's viewport has a wider aspect ratio than screen resolutions, when also accounting for the os and the web readers toolbar. SOUND Sound must be activated by a mouse click - not mouse over. The sound must have an on/off button.

HTML5 ad material

These guidelines are meant for the produciton of creatives based on HTML5 and will be served as digital advertisement on Bonnier News (Di, DN, Expressen and Bonnier Ad Network).
The following guidelines are important for delivery and the success of the campaign. Creatives that don't follow the guidelines will not be approved. We use Google DFP as our ad server and the guidelines are written to be compatible with that.
We use friendly iframes as our way of delivery.
- It is not allowed to break out from iframe (frame busting).
Contact Adops if the format demands it.
- Animation of elements may not exceed 30 seconds.
- Ad materials have to start rendering of visual elements within 0.5 seconds
- Average processor usage has to be a maximum of 30%, with a maximum peak fo 60%.
- Maximum amount of requests are 15 per ad material.
- The main file of the material must be namned index.html.
- Relative sources are to be used for resources and files in the material.
- References to external resources ¹ must be absolute and start with https//: and must support SSL/TLS.
- It is not allowed to prevent scrolling ².
- JavaScript console-methods are not allowed.
- Geo Location and similar Web API:s that demands the approval of the user may only be used after user interaction.
¹ Such as CDN and external font libraries.
² Do not use TouchStart as trigger for interaction
(since TouchStart is triggered by scrolling)
We measuer the total weight of the material since HTML5 consists of several different resources and we test how every resource is loaded and in what order.
The file size is calculated on all resources, including tracking scripts, JavaScript-libraries, font files, style sheets etc.
You can choose to use whitelisted CDN:s, but these will be counted for in the total file size of the material.
Important: If your material demands that the limit is exceeded, contact Ad-ops in time.
Note that measuring scripts and scripts from 3rd parties, such as Google, Sizmek and Adform is counted for as part of the total weight.
That means that you as an ad creator cannot use all of the total weight of the material when you deliver materials including measuring scripts or deliver through a 3rd party, since the measuring script and/or the 3rd party script will take some of the total weight.
Remember that it is possible to load extra resources after user interaction. These resources are not counted for in the initial size limitations.
Bonnier News test all material through Advalidation.com according to specific parameters. Materials that fail in tests will not be approved.
- Try to use CSS for animations as far as possible instead fo JavaScript-libraries.
- Never animate hidden elements.
- Try to reduce the number of requests.
- Avoid loading heavy material such as video before user interaction.
Since HTML cannot be compressed and delivered as one file it is important to consider the file structure.
The material should be based on an index-file that is named index.html.
This is the main file that will load first and initiate other components such as CSS- and JavaScript files. Necessary code for click tracking is also to be included in the index.html-file.
When delivering multiple ads, these are to be packaged in individual zip-files.

HTML5 - Click Counting DFP

The material must be adapted to the Google DoubleClick for Publishers (DFP) advertising system that Bonnier News uses.
The clickTag variable should be used as the definition of click-through URL in all clickable areas in the ad.
This in order for us to measure click on it and that it will be possible for AdOps to be able to modify / post the destination url on request.
We therefore recommend using clickTag ie NOT the hardcode click-through URL
DFP warns if there is no correct clickTag or if a URL is encrypted in the ad.
clickTag should be easy for the server to read, do not use any minification or obfuscation. (However, it is no problem to use it on the rest of the material)
The script for the clickTag variable must be in the head tag.
Make sure all areas that are clickable use the clickTag variable as the definition of the click-throug URL.
Examples where clickTag is implemented in the HTML code:
 -------------------------------------------------- ----------------------
<meta name = "ad.size" content = "width = 300, height = 250"> <script type = "text / javascript">
was clickTag = "http://www.google.com"; </ Script>
</ Head>
[The rest of your creative code goes here.] </ Html>
NOTE! Make sure that areas that are clickable use the clickTag variable as the definition of click-through URL:
<a href="javascript:window.open(window.clickTag)"> <img src = "images / dclk.png" border = 0>
Multiple click tags count towards the same number.
- Destination links should be attached separately to the message sent to Bonnier News.
- If you have multiple destination links, these are specified with which clickTag is being used.
In a scenario where the destination link must be hard-coded in the creative, for example, when the link is created dynamically or similar. Then clickTag can be added before the destination link shown here:
window.open (clickTag + "http://www.advertisersite.com/subpage", "_blank"); or like this:
window.open (clickTag + dynamicUrlObject, "_blank");
If the destination link contains characters like? or & the link should be encoded as follows:
clickTag + encodeURIComponent ("http://www.advertisersite.com/subpage?var1=12&var2=34")
In this scenario, the destination link does not need to be sent to the publisher, just an explanation that the destination link is hard-coded in the creative and that clickTag tracking has been entered.

Click measurement GAM - Third Party JavaScript and iframe tags

NOTE: If no other instructions are given we will insert the %%CLICK_URL_UNESC%% macro described in the DFP documentation linked above.

For us to be able to track click count in DFP we need to be able to insert a click macro into the script tag. We would like you to always deliver the
script with a placeholder for where to insert our click macro with the following format: `click="[Google_Click_Macro_Here]"`.
The name of the variable, `click=`, is not important to us,
you can name it whatever you like as long as the placeholder-name is very clear about where to insert the click macro.
Preferably name the placeholder [Google_Click_Macro_Here] as in the example above.
Example Third-Party script:
<SCRIPT language='JavaScript1.1' SRC="http://www.3rdpartydomain?key1=value1&key2=value2&cachebuster=[Cachebuster_Macro_Here]&click=[Google_Click_Macro_Here]"></SCRIPT>


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    • Digital
      • General guidelines
      • Responsivt HTML5-material
      • Terms and Conditions
      • Pharmaceutical ads
      • Checklist for publishing of Alcohol ads
      • Webb-TV
      • Viewability
      • Welcome Page
      • HTML5 ad material
      • HTML5 - Click Counting DFP
      • Click measurement GAM - Third Party JavaScript and iframe tags
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